Death of famous Tiffany jewelry designer Elsa Peretti
According to an announcement from the family office, Elsa Peretti died during sleeping on Thursday night at her house in a village outside Barcelona. She was 80 years old.
Some of her most well-known works are sculptural band bracelets, bean designs, and heart-open pendants. In addition, she gave the classic aesthetic to utilitarian goods such as bowls, glasses, razors, and even a knife for pizza made from sterling silver, a metal she loved and encouraged to popularize as a luxury item.
Peretti was born into a wealthy family in Florence, Italy. She was educated in Rome and Switzerland and then moved to Barcelona at the age of 20 to start her work as a model. Soon, when she moved to New York, where she also worked as a model, she drowned herself in the art and fashion industry. It was then when she began creating jewelry, asking for help from the designers she worked for to design her jewels.
An exclusive collaboration with Tiffany lasted throughout her career. And even being in retirement, she still continued to keep in touch, communicating with workers all around the world and checking the production of her ateliers.
Her inspiration was often formed from ordinary objects, for example, beans and apples, that could easily be turned into different jewelry- her family said. Even scorpions and snakes became necklaces and rings, often made of silver, which was one of her favorite materials. She often said, "there is no new design because good materials and shapes are eternal".
More than three dozen collections by Peretti made her a luxury for Tiffany, but she also realized the budget should be flexible to consumers. She was one of the founders of the Tiffany by the Yard line of diamonds, which began in 1974 and was based on the concept of designing jewels on a chain and proposing them at different prices. Today the cost of the line is between 325 and 75,000 dollars. “You should be able to go out with your jewelry. Women can't walk in 1 million dollars"- the designer said.
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